NASCAR Marketing Strategy Up In Smoke?
Posted By Paul on September 11, 2005
Interesting piece in my online version of The Roanoke Times this morning (Roanoke is my old - and perhaps future - hometown). It actually says what I’ve been saying all along, or at least for the last couple of months. This whole Race To The Chase deal is the worst thing for NASCAR, well, except DW’s motor mouth.
I know for me, the NASCAR season is over with. I find it very convenient that NASCAR ends their season (or at least anything approaching a meaningful reason to watch) just when the NFL and college football seasons kickoff. I could care less which one of Roush’s cars wins. Admittedly, I’ve been losing interest in NASCAR for several years now, this is just the latest chapter in their dive to self-destruction.
Here is an excerpt of the Roanoke Times article:
Marketing strategy goes up in smoke
How the sanctioning body can generate any interest from the masses without Gordon and Earnhardt is anyone’s guess. Losing cable TV would be one way. NASCAR will manage that in about three weeks. By then, the NFL will have reclaimed the major markets and college football will have retaken the South.
And someone said they’ll be playing hockey again, but no one’s confirmed that.
NASCAR knew all this when it dreamed up the unique playoff format, but never in its wildest trance did it envision a playoff without its two biggest stars. That the unthinkable has happened isn’t as much a statement about the Chase as it is about the problem with having only two real stars….
…The failures of Gordon and Earnhardt came on like a creeping shadow.
“Bottom line is we’re way off, and we’ve got a lot of work to do before next season,” Gordon said.
Earnhardt said much the same thing a week ago, and NASCAR itself might well be saying it, too, when it wakes up this morning and realizes the NFL season has started and NASCAR’s season has ended.
Read the whole thing here…
Comments
Leave a Reply