Super Bowl…That’s A Wrap

Posted By Paul on February 5, 2007

Well, it looks like the NFL’s most inept QB was no match for Mr. Manning. Indeed, Peyton’s legacy will now include the tag ‘Super Bowl Champion’ forevermore. Congratulations to the Indianapolis Colts and their fans, yesterday the Colts were truly Champions. I also thought it was excellent hearing Coach Dungy say, “You can win — doing it God’s way.”

I started out at the beginning of the game taking note on the commercials, intending to do a big post on all of the ads, explaining why I thought they were good (or bad) and other random thoughts on each commercial. However, I soon realized that this had to be the overall worst crop of Super Bowl commercials since, well, since “Super Bowl Commercials” become an event in and of itself.

In fact, I thought they were so pitifully bad this year that it wouldn’t surprise me if this actually killed the ’sport’ of Super Bowl Commercial Watching. At the very least, there should be a major turnover of ad agencies and Ad Exec’s. I can’t imagine anyone involved in that miserable batch of ads ever being allowed to work in advertising again. I mean, for Pete’s sake, the local ad for a woman’s hospital was more interesting than most of that national drivel last night. What a massive waste of money. And how would you like to be the person who has to explain the spending of $2.6 million for that drivel to the stockholders and/or CEO.

As bad as they were overall, one commercial did seem to stand out, and that was the Budweiser ad featuring the stray puppy who ended up mud splattered and then finally ending up riding on the famous wagon.

Other random thoughts on the ads:

A couple of the Bud Light spots were slightly humorous, and a couple were downright stupid.

The CBS promo with Letterman and Oprah was good, if you knew of their “supposed’ long-standing rift.

Jessica Simpson once again had to stretch her acting ability for the Pizza Hut spot and once again didn’t stretch far enough.

That beard comb-over for Sierra Mist was just creepy.

SalesGenie?? - looked like an ad for spammers, from what I could gather.

I didn’t know Taco Bell was still in business

Honda sure wasted their money

Snickers - mechanics kissing? Time for a new favorite candy bar

GoDaddy=trash - same as always

The Ford truck commercial with all of the individual parts all coming together - what a great illustration of how Jesus intends His Church to be

As much as I dissed on the ad agencies, the viewer written ads (Doritos and Chevy’s male strippers) show why ad agencies exist

Garmin’s ad with the retro-Japanese-movie-style monsters was moronic

Coke seemed to have a couple of decent ideas but the execution was mostly off, and the one that had some sort of weird animation stuff going on most have been designed - animated - by someone on a very bad acid trip

I don’t think Van Husen’s target audience was watching the Super Bowl

CareerBuilder did better when they used monkeys

Amazing Race AllStars looks like it will prove that even though a team may be an “AllStar” it doesn’t mean they actually have brains - “Peru is nice” “We’re in Ecuador”

Snapple drinkers are apparently a little slow on the uptake as well - “It’s written on the back of the bottle”

Crabs worshiping beer - right

The one decent fan-written ad - NFL’s Hard To Say GoodBye - cuz it does stink when your team’s season is over before you want it to be over.

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